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The Impact of Instagram Influencers on Customer Purchasing Decision for Beauty Products
(2023)
of this thesis is to find out how the users of Instagram feel about the influencers, and does they influence on their buying behaviour and what are the reasons users follow beauty influencers in general. The study was concentrating only for Instagram users...
Unisex clothing market research
(2023)
This thesis researches the history and marketing of unisex clothes and the best ways to approach the style in which it should be handled. The idea originated from the authors own life experience and changing attitudes around the world to meet...
Consumer perception towards new natural cosmetic products in Finland (Moroccan Argan Oil)
(2020)
The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by selecting the main factors...
Customer expectations in order to increase the sales in the case company
(2023)
The Thesis is for case company Itämarket. It is Asian grocery shop at Rau-ma centrum. It sells food items from countries like Turkey, China, Vietnam, Japan, Sri Lanka, Thailand, India etc. Most of the regular customers are from the same countries...
Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)
The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities to improve the use of AI...
The fascination of virtual skins and consumers buying behaviour in Counter Strike Global Offensive
(2022)
regarding the market. The thesis started with an insight on eSports as an industry and the game itself, Counter Strike. A 5v5 FPS game with a huge market behind it with skins. The research on customer behaviour is really important, developers need to know...
Yyteri as a destination for European tourists
(2022)
Attracting European tourists is a way to overcome the effects of seasonality in a coast & archipelago destination in Finland. This thesis introduced Yyteri as a destination in regard to the surrounding nature and available activities. Further, a...
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)
The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, the focus...
Online Marketing For The Event Company “Producer Center Fashion Style”
(2024)
Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page on a social network...
Consumer Behavior of Young Finns Towards Second-Hand Clothing
(2024)
Given the growing concerns about global warming and environmental concerns this thesis looked into the growing trend of second-hand clothing consumption among young Finns as a sustainable alternative to fast fashion with-in the framework of circular...









